Welcome to our new website

We have given our brand a little refresh with a new identity, new logo and new website, which is all about that special epiphany when parents see their Child’s name on the clothing for the first time. The moment when they truly realise they’re a parent and their little bundle of joy has truly arrived! 

We have introduced online preview of your embroidery personalisation, so you can see before you buy. Choose everything from the font to the colour of thread completely customised how you would like it. 

We also send you a confirmation of the personalisation you have selected so you can check that’s it exactly as you intended. The new website and the product customiser are optimised for mobile devices so you can easily make your purchases in a way that is convenient for you with a new simplified navigation and search making it quick and easy to find the perfect gift.

Our checkout experience has been simplified aswell to make shopping quicker and easier. 

We hope you love our new website as much as we do. Happy shopping!